Дослідження сучасних тенденцій розвитку світового ринку електронної комерції

The paper considers the general state of the global e-commerce market development as a whole and for its individual regions. It is noted that the global e-commerce market volume has been rapidly growing from year to year, in terms of the number of e-commerce and consumers, the United States and China are leaders, but India, Brazil and Russia should be considered rather promising. The assumptions, trends and prospects of the individual national e-commerce markets’ development, including Ukraine, and its difference from highly developed countries, are revealed and generalized. It is determined that low paying capacity of the population, social and political instability, a high level of consumers’ distrust to e-commerce are hazards to further development of e-commerce in Ukraine, but the domestic market of online business has great potential. The main trends of e-commerce developments are as follows: active development of online business mobile segment, the use of new marketing tools, including social networks, the wide use of e-money, credit cards for making online payments. It is necessary to study the development of online business as this area of the economy is rapidly progressing and modernizing. The experience in the development of highly developed countries’ e-commerce can be implemented by developing countries. The revealed trends in the field of online business allow e-commerce entities quickly adapt to the market requirements and thus better meet the needs of consumers and make profits accordingly.В статье раскрыто общее состояние развития рынка электронной коммерции в мире в целом и по отдельным его регионам, выделено лидеров в этой области. Выявлены и обобщены предпосылки, тенденции и перспективы развития отдельных национальных рынков электронной коммерции, в том числе и Украины, и ее отличие от высокоразвитых стран.В статті розкрито загальний стан розвитку ринку електронної комерції в світі в цілому та за окремими його регіонами, виділено лідерів у цій галузі. Виявлено та узагальнено передумови, тенденції та перспективи розвитку окремих національних ринків електронної комерції, зокрема і України, та її відмінність від високорозвинених країн