DESAIN KOMUNIKASI VISUAL DALAM MEMBENTUK BRAND IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PERUSAHAAN NGANGKRING APPAREL, YOGYAKARTA)

Ngangkring Apparel as a “rookie” for creative company in Yogykarta was able to sold a lot of product for a month. There are many aspects to answer the phenomenom from this company, one of them which is the brand image of the company, and this research essentially discusses about Visual Communication Design to create a brand image in the Ngangkring Apparel. The question of this research is about how Ngangkring Apparel creates the Brand Image of the company. Ngangkring Apparel as a creative company should to be different from another company and actually they have to make a strategy. The research was using qualitative description with deep interview, observation and documentation to get the data. Depend on this metode, the research want to find how Ngangkring Apparel create their Brand Image, with the theoritica basis used visual communication design from Rakhmat Supriyanto. The result indicates that Ngangkring Apparel use the elements of Visual Communication Design to create the Brand Image of the company with using value “Local and Modern” for each design that they made, but Ngangkring Apparel not capable enough to build their Brand Image for their consument