The advent of the digital economy and, implicitly, of competition in the online marketplace has triggered new challenges in terms of consumer protection approaches. Online, consumer skills are expected to be improved and the level of consumer awareness and engagement increased. These are the baseline prerequisites of the sustainable purchasing decision and, thus, should be considered as pillars of responsible online consumption. Consistent with the novel consumption challenges, the current paper is intended to advance and test a research model integrating five main constructs, namely, competition in the online marketplace, online consumer skills, online consumer awareness, online consumer engagement and sustainable purchasing decision. A...
In recent years, the concept of sustainable consumption behavior (SCB) is largely introduced and cha...
E-commerce has seen a rapid expansion along side the technological advancement and digitalization ef...
Introduction (part): The following research aims to investigate factors influencing the millennial g...
The advent of the digital economy and, implicitly, of competition in the online marketplace has trig...
Sometimes consumers do not adopt sustainable behaviour because they do not perceive it to be the con...
The current paper aims to investigate the relation between competition and online purchasing decisio...
Abstract The rise of e-commerce has led to a significant shift in consumer buying behavior, with mo...
With the growth of the internet, electronic (online) business has become an important trend in the e...
The holistic perspective model is a concept of three stages that considers the whole of online consu...
Online shopping has been experiencing a huge increase in the recent years due to itsnumerous advanta...
Technological developments in digitalization are so very rapid. Their influence is also very signifi...
Introduction. The Internet is becoming a part of everyday life; it is in this space that communicati...
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or ser...
The descriptive quantitative study is a combination of the context of business and psychology. It ex...
Environmental awareness among consumers is on the rise as they are starting to prefer sustainable pr...
In recent years, the concept of sustainable consumption behavior (SCB) is largely introduced and cha...
E-commerce has seen a rapid expansion along side the technological advancement and digitalization ef...
Introduction (part): The following research aims to investigate factors influencing the millennial g...
The advent of the digital economy and, implicitly, of competition in the online marketplace has trig...
Sometimes consumers do not adopt sustainable behaviour because they do not perceive it to be the con...
The current paper aims to investigate the relation between competition and online purchasing decisio...
Abstract The rise of e-commerce has led to a significant shift in consumer buying behavior, with mo...
With the growth of the internet, electronic (online) business has become an important trend in the e...
The holistic perspective model is a concept of three stages that considers the whole of online consu...
Online shopping has been experiencing a huge increase in the recent years due to itsnumerous advanta...
Technological developments in digitalization are so very rapid. Their influence is also very signifi...
Introduction. The Internet is becoming a part of everyday life; it is in this space that communicati...
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or ser...
The descriptive quantitative study is a combination of the context of business and psychology. It ex...
Environmental awareness among consumers is on the rise as they are starting to prefer sustainable pr...
In recent years, the concept of sustainable consumption behavior (SCB) is largely introduced and cha...
E-commerce has seen a rapid expansion along side the technological advancement and digitalization ef...
Introduction (part): The following research aims to investigate factors influencing the millennial g...