The purpose of this article is to complement the existing literature on defining the rural by suggesting a novel approach that makes possible a holistic understanding of the rural. The proposed approach is based on deconstruction of the concept of the rural and on hermeneutical philosophy. The current approaches applied in rural studies are evaluated through the lens of holistic understanding, and solutions to the observed problems are discussed. The problems of current rural studies stem from inadequate conceptualization and biased social theory. The conceptual problems can be alleviated, firstly, by understanding the concept of space not only literally but also figuratively. Secondly, the concept of the rural has to be deconstructed into ...