Add to ORKGStudies of the characteristics of brand names used in the marketing of information products and services II: Internet related service
Brand nicknames (e.g., Big Blue for IBM, Chevy for Chevrolet, Rollie for Rolex) are a common marketp...
For businesspeople looking to improve their ability to manage brand names, the article offers a sele...
The Relevance of the paper. The brand name is the most durable of company‘s assets creating added va...
Purpose: Academic literature generally regards the brand name element as central to consumer brand e...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
This study aims to clarify the concepts of brand and branding in the new Internet environment, as c...
Branding is considered to be particularly important in the marketing of online educational programs....
The article examines naming as one of the key elements of brand management, its role, and its meanin...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
The authors report the results of a laboratory experiment examining the effects of the meaningfulnes...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
The value of a brand name is an important factor that con-sumers often take into consideration when ...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
Brand nicknames (e.g., Big Blue for IBM, Chevy for Chevrolet, Rollie for Rolex) are a common marketp...
For businesspeople looking to improve their ability to manage brand names, the article offers a sele...
The Relevance of the paper. The brand name is the most durable of company‘s assets creating added va...
Purpose: Academic literature generally regards the brand name element as central to consumer brand e...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
This study aims to clarify the concepts of brand and branding in the new Internet environment, as c...
Branding is considered to be particularly important in the marketing of online educational programs....
The article examines naming as one of the key elements of brand management, its role, and its meanin...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
The authors report the results of a laboratory experiment examining the effects of the meaningfulnes...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
The value of a brand name is an important factor that con-sumers often take into consideration when ...
Objectives were to investigate the registered brand name system in selected English-speaking countri...
Brand nicknames (e.g., Big Blue for IBM, Chevy for Chevrolet, Rollie for Rolex) are a common marketp...
For businesspeople looking to improve their ability to manage brand names, the article offers a sele...
The Relevance of the paper. The brand name is the most durable of company‘s assets creating added va...