Add to ORKGMedia coverage of the contemporary British Labour party routinely suggests party leaders, notably Tony Blair, have been overly reliant on using focus group as a means of obtaining voter feedback. The paper explores this popular understanding by considering how and when qualitative forms of opinion research began to play a significant role in developing campaign strategy. Following their incorporation into party planning during the mid-1980s, focus groups provided an increasingly influential (and at the time more discreet) source of data and support for the leadership's Policy Review later that decade. Following the 1992 election defeat selective findings from the party's qualitative research programme became integral to the public relations...
Labour’s second term in office was very different to its first. Tony Blair and his government suffer...
With the General Election now firmly behind us, we are beginning to gain a better sense of what it w...
The paper will seek to analyse the internal debate that has raged throughout the party’s history as ...
Focus groups are an established and influential way of generating public opinion data. They have bee...
Focus groups are an established and influential way of generating public opinion data. They have bee...
Labour’s second landslide victory of 2001 seemed inevitable given the almost continuous public suppo...
This paper looks at the continuities and changes in the nature of election campaigns in Britain sinc...
The way marketing has come to dominate modern politics was graphically underlined in 2000 with the p...
As a former journalist and current journalism lecturer, I regularly encounter one overriding theme r...
In the 1980s, Labour struggled to respond to a hostile political context during a protracted period ...
Following widespread use in political marketing and polling, focus groups are slowly gaining recogni...
<p>Abstract copyright UK Data Service and data collection copyright owner.</p>This is a mixed method...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
This article considers the role and increasing influence of the media in internal Labour Party affai...
We use focus group transcripts from the innovative Qualitative Election Study of Britain dataset to ...
Labour’s second term in office was very different to its first. Tony Blair and his government suffer...
With the General Election now firmly behind us, we are beginning to gain a better sense of what it w...
The paper will seek to analyse the internal debate that has raged throughout the party’s history as ...
Focus groups are an established and influential way of generating public opinion data. They have bee...
Focus groups are an established and influential way of generating public opinion data. They have bee...
Labour’s second landslide victory of 2001 seemed inevitable given the almost continuous public suppo...
This paper looks at the continuities and changes in the nature of election campaigns in Britain sinc...
The way marketing has come to dominate modern politics was graphically underlined in 2000 with the p...
As a former journalist and current journalism lecturer, I regularly encounter one overriding theme r...
In the 1980s, Labour struggled to respond to a hostile political context during a protracted period ...
Following widespread use in political marketing and polling, focus groups are slowly gaining recogni...
<p>Abstract copyright UK Data Service and data collection copyright owner.</p>This is a mixed method...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
This article considers the role and increasing influence of the media in internal Labour Party affai...
We use focus group transcripts from the innovative Qualitative Election Study of Britain dataset to ...
Labour’s second term in office was very different to its first. Tony Blair and his government suffer...
With the General Election now firmly behind us, we are beginning to gain a better sense of what it w...
The paper will seek to analyse the internal debate that has raged throughout the party’s history as ...