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Labour’s second landslide victory of 2001 seemed inevitable given the almost continuous public support for the government through its first term. This paper considers the ways in which the party attempted to maintain and cultivate the electorate’s backing during the last four weeks or ‘short’ campaign. Perhaps fearing apathy more than the Conservatives Labour launched ‘Operation Turnout’ in order to mobilise its core supporters. Though this attempt failed to boost electoral participation the party nevertheless achieved another major victory. In this so-called ‘apathetic landslide’ Labour was able to strategically outmanoeuvre their principal opponents the Conservatives. Interestingly the more telling and potentially compromising criticisms ...
Don’t expect any big-bang announcement to electrify activists, the media and the electorate in gener...
Labour emerged from the December 2019 general election badly battered and bruised. In the wake of a ...
Media coverage of the contemporary British Labour party routinely suggests party leaders, notably To...
This paper looks at the continuities and changes in the nature of election campaigns in Britain sinc...
Labour’s second term in office was very different to its first. Tony Blair and his government suffer...
The way marketing has come to dominate modern politics was graphically underlined in 2000 with the p...
In light of Alan Johnson’s recent resignation, and eight months after their general election defeat,...
The rise and growing importance of political marketing is self-evident in many of the major western ...
There is much that is remarkably similar about the circumstances in which Labour finds itself now, a...
At the 2005 general election in the UK, held on 5 May, the Labour Party won an historically unpreced...
With the General Election now firmly behind us, we are beginning to gain a better sense of what it w...
Labour's 2005 election campaign was extensively underpinned by political marketing. This resulted in...
This article was first published by the Political Studies Association as part of an excellent collec...
The 2005 general election will probably be best remembered for resulting in an unprecedented third t...
A modern British election campaign is multidimensional, with signifi-cant variations in party strate...
Don’t expect any big-bang announcement to electrify activists, the media and the electorate in gener...
Labour emerged from the December 2019 general election badly battered and bruised. In the wake of a ...
Media coverage of the contemporary British Labour party routinely suggests party leaders, notably To...
This paper looks at the continuities and changes in the nature of election campaigns in Britain sinc...
Labour’s second term in office was very different to its first. Tony Blair and his government suffer...
The way marketing has come to dominate modern politics was graphically underlined in 2000 with the p...
In light of Alan Johnson’s recent resignation, and eight months after their general election defeat,...
The rise and growing importance of political marketing is self-evident in many of the major western ...
There is much that is remarkably similar about the circumstances in which Labour finds itself now, a...
At the 2005 general election in the UK, held on 5 May, the Labour Party won an historically unpreced...
With the General Election now firmly behind us, we are beginning to gain a better sense of what it w...
Labour's 2005 election campaign was extensively underpinned by political marketing. This resulted in...
This article was first published by the Political Studies Association as part of an excellent collec...
The 2005 general election will probably be best remembered for resulting in an unprecedented third t...
A modern British election campaign is multidimensional, with signifi-cant variations in party strate...
Don’t expect any big-bang announcement to electrify activists, the media and the electorate in gener...
Labour emerged from the December 2019 general election badly battered and bruised. In the wake of a ...
Media coverage of the contemporary British Labour party routinely suggests party leaders, notably To...
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