Mobile personalization in the context of large sports events

The paper reports a study of mobile personalization in the context of large sport events, specifically with Chinese users. The study compared the user experience obtained by Chinese spectators at a large sports event when using a prototype mobile application that either did, or did not, allow personalization. The study found that mobile personalization could play an important role in enriching the user experience at large sport events, but also had some potential drawbacks. In addition, limitations were identified with existing user centred design methods with Chinese users and suggestions for appropriate evaluation methods for these users are made