Add to ORKGA multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract
Export performance is one of the concepts highly stressed in the literature of international marketi...
Increasing globalisation has led to new challenges for companies III developing their marketing stra...
One of the most popular topics in the internationalbusiness field involves business dynamics and str...
Researchers have yet to investigate whether it is beneficial for exporters to engage in greater leve...
Customers seek to maximise the value that they obtain through the products that they buy, which is w...
Does export product adaptation enable customer value creation? An examination of Finnish exporter
Recent decades have witnessed a dramatic globaliza-tion of business due to increasing trade policy l...
Identifying the antecedents of export performance is critical for researchers, due to the many benef...
Globally oriented firms are often associated with approaching their foreign markets with standardize...
We analyse a very rich and unique panel database which provides information on exports at the firm-p...
Recent globalization studies pinpoint to tracing the way that a global orientation is implemented an...
A firm's export status may improve its ability to introduce product innovations (learning by exporti...
A firm\u2019s export status may improve its ability to introduce product innovations (learning by ex...
There is an ever-increasing interest in the relationship between marketing mix standardization and e...
Purpose The purpose of this study is to explore the nature of the relationship between export custom...
Export performance is one of the concepts highly stressed in the literature of international marketi...
Increasing globalisation has led to new challenges for companies III developing their marketing stra...
One of the most popular topics in the internationalbusiness field involves business dynamics and str...
Researchers have yet to investigate whether it is beneficial for exporters to engage in greater leve...
Customers seek to maximise the value that they obtain through the products that they buy, which is w...
Does export product adaptation enable customer value creation? An examination of Finnish exporter
Recent decades have witnessed a dramatic globaliza-tion of business due to increasing trade policy l...
Identifying the antecedents of export performance is critical for researchers, due to the many benef...
Globally oriented firms are often associated with approaching their foreign markets with standardize...
We analyse a very rich and unique panel database which provides information on exports at the firm-p...
Recent globalization studies pinpoint to tracing the way that a global orientation is implemented an...
A firm's export status may improve its ability to introduce product innovations (learning by exporti...
A firm\u2019s export status may improve its ability to introduce product innovations (learning by ex...
There is an ever-increasing interest in the relationship between marketing mix standardization and e...
Purpose The purpose of this study is to explore the nature of the relationship between export custom...
Export performance is one of the concepts highly stressed in the literature of international marketi...
Increasing globalisation has led to new challenges for companies III developing their marketing stra...
One of the most popular topics in the internationalbusiness field involves business dynamics and str...