A Thematic Analysis of Smokers’ and Non-Smokers’ Accounts of E-cigarettes

This study explored smokers’ and non-smokers’ accounts of E-cigarettes (ECs). Fifty-one UK-based participants, 20 men and 31 women, responded to open-ended questions online. Inductive thematic analysis identified that the factors that influence EC behaviour and opinion in adult smokers and non-smokers are related to social context, informative sources, practical aspects, and health implications. Participants presented varying accounts of ECs, suggesting that individual narratives regarding ECs are multi-faceted. This is important information for health professionals and policy makers tasked with advising on EC use