PENGARUH DEBAT CALON PRESIDEN/WAKIL PRESIDEN TERHADAP PREFERENSI PEMILIH PEMULA PADA PILPRES 2019

This study aims to determine the extent of Semarang voters initial preferences through 2019 President/Vice-President Candidate Debates. In this study, the mixed-method approach was used. In the first phase of research using a qualitative approach, where data analysis is done using ATLAS.ti software. The second stage is to conduct a quantitative data analysis using a descriptive analysis approach. The results of this study indicate that president/vice-president candidates who have the character of accurate, factual, trustworthy, experience, and real work are figures of the president and vice president expected by beginner voters. It can be concluded that the electability in president/vice-president candidate debates has the opportunity to convince the preferences of the beginner voter