Fair Trade: Can It Really Change the World?

In recent years, Fair Trade has emerged as a powerful symbol of the trade justice movement. Engaging consumers and activists alike, it appears to offer a new model of production and distribution that is both scalable and has real impact. Yet, though it is growing rapidly, it accounts for only a tiny fraction of 1 per cent of all current world trade. Its real significance in terms of addressing global trade injustice, however, is the way it links consumers and activists