Moving from Design to Strategy: The Four Roles of Design-Led Strategy Consulting

Design professionals have increasingly sought to provide clients not only with design solutions to fit existing plans but also with strategic advice for future opportunities. How can designers serve such a role? This study was based on field research with London-based designers and identified four roles they played: that of strategy visualizer, core competence prospector, market exploiter, and process provider. Each role is described, and the implications for successful collaboration on strategic efforts are discussed