Add to ORKGThe authors propose and demonstrate a discourse model of the dynamic relationships between consumption practices and consumption texts. They use discourse theory to show how product meanings are created, negotiated, and altered. Then they demonstrate an interpretive method based on the model, using data drawn from television commercials and television programs. They also document the influence of historical discourse on contemporary product meaning
There are several reasons why scrutinizing brands from a semiotic point of view is mandatory. Some o...
The aim of this thesis is to offer a Critical Discourse Analysis of the crucial elements that come i...
This article explores the way in which text worlds are created in advertising discourse by analysing...
WOS: 000454346300031This study aims to explain how advertisements can benefit from critical discours...
Discourse of advertising has been of interest and significance to many researchers. Linguists are pa...
Advertising discourse differs from other genres of text because advertisements are supposed to attra...
International audiencePurpose – This paper contends that the central question in understanding consu...
In this thesis, I am concerned with the language of advertising. By analyzing advertising from a dis...
In this thesis, I am concerned with the language of advertising. By analyzing advertising from a dis...
Drawing on post-Marxist screen reception studies in Malaysia, our article establishes a theoretical ...
CDA in general investigates different social hypotheses that study the collaboration of power, langu...
CDA in general investigates different social hypotheses that study the collaboration of power, langu...
In my thesis I would like to find answers to these and some other related questions as far as the E...
-This research uses semiotic of metaphor to unmask the underlying meaning beneath the semiotic of co...
There are several reasons why scrutinizing brands from a semiotic point of view is mandatory. Some o...
There are several reasons why scrutinizing brands from a semiotic point of view is mandatory. Some o...
The aim of this thesis is to offer a Critical Discourse Analysis of the crucial elements that come i...
This article explores the way in which text worlds are created in advertising discourse by analysing...
WOS: 000454346300031This study aims to explain how advertisements can benefit from critical discours...
Discourse of advertising has been of interest and significance to many researchers. Linguists are pa...
Advertising discourse differs from other genres of text because advertisements are supposed to attra...
International audiencePurpose – This paper contends that the central question in understanding consu...
In this thesis, I am concerned with the language of advertising. By analyzing advertising from a dis...
In this thesis, I am concerned with the language of advertising. By analyzing advertising from a dis...
Drawing on post-Marxist screen reception studies in Malaysia, our article establishes a theoretical ...
CDA in general investigates different social hypotheses that study the collaboration of power, langu...
CDA in general investigates different social hypotheses that study the collaboration of power, langu...
In my thesis I would like to find answers to these and some other related questions as far as the E...
-This research uses semiotic of metaphor to unmask the underlying meaning beneath the semiotic of co...
There are several reasons why scrutinizing brands from a semiotic point of view is mandatory. Some o...
There are several reasons why scrutinizing brands from a semiotic point of view is mandatory. Some o...
The aim of this thesis is to offer a Critical Discourse Analysis of the crucial elements that come i...
This article explores the way in which text worlds are created in advertising discourse by analysing...