About this book: Presents the subject of e-business from a managerial approach, with a strong theoretical basis and critical underpinning which encourages academic rigour yet maintains its accessible style, ensuring students understand both the academic and practical principles underlying ebusiness. Wide use of up to date international examples and case material to help contextualise the world of e-business using brands that students can relate to. Concise coverage of a broad range of topics that presents ebusiness from a holistic approach and captures the latest trends in the subject area, ensuring students are aware of the mainstream nature of ebusiness in todays marketplace. Provision of additional supporting materials including lecture ...