The paper analyzes cost effectiveness of invested funds for apple orchard establishment on the family farm located in Rasina District in Central Serbia. It is assumed that the apple orchard establishment on the family farm can contribute to reducing unemployment in rural areas and increasing income of individual farms. As a primary source of information accounting calculations were used, technological table of apple orchard establishment, internal records and the pilot version of the business plan of apple producers at the family farm. For more accurate view and better monitoring of data domestic and foreign literature, internet web sites, available statistical data on the production of apples and publications related to apples production h...