THE SITUATION AND TENDENCY OF IT APPLICATION IN SOUTH EAST EUROPEAN COUNTRIES

Modern business trends in agriculture include increasing the productivity and efficiency of agricultural production in order to achieve a competitive position in the market. The growth of the population imposes an increasing need for agricultural food products, accessibility of products and the necessity of preserving the environment. In order to ensure the long-term sustainability of the agricultural sector in a dynamic environment, it is necessary to make timely business decisions. The use of information technologies in agricultural farms, primarily computers and the Internet, enables agricultural producers access to a large amount of information. The aim of this paper is to examine the current level of IT usage in the markets of the countries of South East Europe, with an emphasis on the agricultural sector, as well as to analyze future trends in the development of modern technologies. The paper uses the data of the Statistical Office of the Republic of Serbia and the EUROSTAT database. The survey covers the period 2009-2018, which analyzes the frequency of using computers, the Internet and e-commerce