Add to ORKGLoyalty schemes have been a significant development in many industries, including the highly competitive hotel industry. But do those schemes contribute real value by improving hotel performance, or are they just an expensive but outdated marketing tool? Dr. Nan Hua and Dr. Wei Wei from the Rosen College of Hospitality Management, University of Central Florida, seek to better understand this relationship
This study focused on investigating the drivers of guest loyalty in the hotel industry. Specifically...
This thesis looks into hotel loyalty programs and the relationships between the involved players: ho...
Hotels spend millions of dollars annually to grant benefits to their loyal members. However, despite...
This study aims to create a working paper on the best practices of different ways loyalty programs c...
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
The purpose of this research is to examine the relationships between hotel loyalty programmes, custo...
Loyalty programmes are an important way for hotels to maintain a relationship with their guests. A l...
With the changing focus of marketing in the hospitality industry having moved toward relationship ma...
The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture custo...
This paper examines the various loyalty program strategies and design elements utilized within the h...
Loyalty programs are ubiquitous in the hotel industry, and many consumers are members of multiple lo...
This study focused on the crucial impact of loyalty programmes offered by hotels as a way to enhance...
Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where air...
In fierce competitive markets, service industries have moved toward paying better attention and emph...
Abstract: Loyalty programs have been extensively used to enhance customer loyalty. Despite the rapid...
This study focused on investigating the drivers of guest loyalty in the hotel industry. Specifically...
This thesis looks into hotel loyalty programs and the relationships between the involved players: ho...
Hotels spend millions of dollars annually to grant benefits to their loyal members. However, despite...
This study aims to create a working paper on the best practices of different ways loyalty programs c...
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
The purpose of this research is to examine the relationships between hotel loyalty programmes, custo...
Loyalty programmes are an important way for hotels to maintain a relationship with their guests. A l...
With the changing focus of marketing in the hospitality industry having moved toward relationship ma...
The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture custo...
This paper examines the various loyalty program strategies and design elements utilized within the h...
Loyalty programs are ubiquitous in the hotel industry, and many consumers are members of multiple lo...
This study focused on the crucial impact of loyalty programmes offered by hotels as a way to enhance...
Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where air...
In fierce competitive markets, service industries have moved toward paying better attention and emph...
Abstract: Loyalty programs have been extensively used to enhance customer loyalty. Despite the rapid...
This study focused on investigating the drivers of guest loyalty in the hotel industry. Specifically...
This thesis looks into hotel loyalty programs and the relationships between the involved players: ho...
Hotels spend millions of dollars annually to grant benefits to their loyal members. However, despite...