PERANCANGAN MEDIA PROMOSI SANGGAR SENI CANANG BADANTIANG DALAM BENTUK AUDIO VISUAL

The design of the promotional video of the Canang Badantiang Art Studio was motivated by the absence of promotional media in the form of audio visual in the Canang Badantiang Art Studio, lack of community interest to join, children's interest in gadgets is greater than the interest in learning dance or traditional music, and therefore Canang Badantiang Art Studio promotion video is needed to increase public interest in traditional dance and music.                    The design video of Canang Badantiang Art Studio Promotion uses a data analysis method namely SWOT analysis theory using communication theory, layout design, and color. As for the media whose design is a promotional video as the main media, it is supported by supporting media such as banners, T-shirts, totebags, posters, banners, and others.                    Audio-visual media is the main media used to inform profiles, activities and excellence in the Canang Badantiang Art Studio. Supporting media is made in the form of print media. Applying the layout or layout of supporting media in accordance with the principles of design in order to get good results. Supporting media also plays a role in supporting the main media so that the goals given to the target audience are conveyed