Evaluating the demand for aquaculture insurance: An investigation of fish farmers' willingness to pay in central coastal areas in China

Despite the remarkable development in its fishery sector, the penetration rate of fishery insurance in China is considerably low. This paper examines the key factors that contribute to the poor performance of fishery insurance, in particular aquaculture insurance, in China. The double-bounded dichotomous choice contingent valuation method (DB DCCVM) is used to investigate fish farmers’ willingness to pay (WTP) for an insurance program, based on a survey of 1280 fish farmers in three coastal cities in China. The results indicate that fish farmers’ decisions on adoption of an insurance scheme depend on various factors, among which magnitude of loss, fish farmers’ awareness toward insurance and their education all have a positive impact. However, income and farming years are more likely to have a negative effect. In addition, the mean WTP for aquaculture insurance is estimated to be CNY 579 (US$ 90.05) 2 per household, which is equivalent to 1.5% of fish farmers' mean annual income. These results provide several policy implications for not only the Chinese government but also researchers as well as insurance companies