COMMUNITY-BASED TOURISM IN INDONESIA: A STUDY ABOUT CORPORATE SOCIAL RESPONSIBILITY CONTRIBUTION IN DEVELOPMENT OF TOURISM IN PEKANBARU CITY

Indonesia as the largest archipelagic country in the world which has 17,508 islands with a coastline of 81,000 km, has enormous coastal and marine resource potential. Tourism is one of the concurrent government affairs as a matter of choice in law 23 of 2014 concerning regional government. Tourism is an activity that directly touches and engages the community, thus bringing various benefits to the local community and its surroundings. Riau Province as a city that is considered as an oil city apparently also has a lot of tourism potential that can be developed to help increase Riau Province’s Original Revenue, The Riau Province’s tourism potential as many as 59 destinations with 7 destinations that have won championships at the National level, Riau Province also has 219 large companies and 17435 small companies that can be used as supporters of tourism development using Corporate Social Responsibility funds. The purpose of this study was to find out and analyze tourism development based on Community Based Tourism (CBT) with the contribution of Corporate Social Responsibility (CSR) in Pekanbaru City. This research is a type of qualitative research. The source of this research data is primary data obtained from the results of interviews with informants and key informants. Data analysis is done by data reduction, data presentation, and conclusion drawing. Based on the results of the study, it was concluded that out of the 5 indicators that were examined, tourism development was based on Community Based Tourism (CBT) with the contribution of Corporate Social Responsibility (CSR) in Riau Province