A Consumer Awareness Study towards Purchasing of Organic Products in Hisar City

Organic products gained significant place in the minds of consumers. Everyone is concerned about their health and rely on the products that are produced, stored and processed without using any chemical residue and artificial fertilizers. This study is an empirical research has two main objectives i.e. to determine the relationship between kind of organic products customers buy and benefit of using Organic Products and secondly to determine the significant relationship between reasons for choosing organic products and benefit of using Organic Products. Data has been analysed with the help of a questionnaire on a Likert scale ranging from 1= Strongly Agree to 5= Strongly Disagree. The data is analysed using SPSS version 13.0. Findings of the study revealed that customers were agreed that organic products contribute to their better health followed by quality of product and preferring the taste/texture/feeling and the corresponding mean value was 1.48, 1.92 and 1.92 respectively. Regarding preferring the organic product over non organic product, customers were consider that organic products were preferred for health concern followed by preferring the taste/texture/feeling and quality of product and the corresponding mean value was 1.48, 2.04 and 2.08 respectively