PERAN CITRA DESTINASI AFEKTIF DALAM MEMEDIASI HUBUNGAN CITRA DESTINASI KOGNITIF TERHADAP NIAT WISATAWAN BERKUNJUNG KEMBALI KE PUNCAK DARMA GEOPARK CILETUH KABUPATEN SUKABUMI

The purpose of this study was to measure the ratio of Affective Destination Images in mediating Cognitive Destination Images to Intention to visit Back to Darma Peak. The method used is quantitative research methods and by using descriptive associative. by distributing an online questionnaire of 100 respondents. The analysis technique uses path analysis or path analysis, hypothesis testing with (t test), (f test), and testing the Sobel Test hypothesis. The results of research on Cognitive and Affective Destination Image on Return Tourism Intention have a positive and significant effect. The total influence is 72.6% and 27.4% is influenced by other variables. The F test shows F count> F table which is 128.725> 2.14 means that the significant influence between X1-Y-X2 simultaneously. Based on the t (x1-y) test, the t count is obtained. 0.014 t table 1.66088. Then there is a comparison between X2-Y. Hypothesis testing (sobel test) affective destination image does not mediate the relationship between cognitive destination image and return tourist visits at the peak of darma, because the value generated is greater than 0.05, so mediation does not occur