Application of Rigour and Credibility in Qualitative Document Analysis: Lessons Learnt from a Case Study

This paper probes functions and processes of qualitative document analysis (QDA), a method widely used in case study research. It firstly demonstrates the application of a QDA framework to inform a case study of women entrepreneurs in rural Australia; and provides insights into the lessons learnt, including strengths and limitations of QDA. Secondly, the paper provides guidelines for novice researchers seeking to use thematic analysis in a QDA process, arguing for rigour in naming assumptions and explicitness about the procedures employed. The paper contributes to discussion in the literature that positions QDA not only as a convenient tool, but as a method embedded in a conceptual framework integral to the credibility and rigour of the qualitative “story” and what makes that story feel “right” to both researcher and reader (Corbin & Strauss, 2008)