Motivations to consume ecological foods in alternative food networks (AFNs) in southern Spain
- Escobar López, Sttefanie Yenitza
- Espinoza-Ortega, Angélica
- Lozano-Cabedo, Carmen
- Aguilar-Criado, Encarnación
- Amaya Corchuelo, Santiago
Publication date
September 2019
DOI Publisher
Emerald Journal
British Food Journal Language
EnglishAbstract
Purpose The purpose of this paper is to identify the motivations to consume ecological foods in alternative food networks (AFNs). Design/methodology/approach In total, 150 questionnaires were applied; the questionnaire was adapted from Food Choice Questionnaire (Steptoe et al., 1995). Data were analyzed by means of multivariate statistics with factor and cluster analysis. In order to identify statistical differences (p<0.05), Kruskal–Wallis and Mann–Whitney nonparametric tests were performed. Findings Ten factors or motivations were found: social ecological concern, nutritional content, sensory aspects, certifications, naturalness, specialized consumption, trust in the seller, economic aspects, health and availability. Four group...
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