Another dimension of openness : Internet re-production and redistribution of cultural content

In the article, the author uses the statistics to discuss the real growth of creativity of networked digital media users. He suggests that in the field of cultural studies grassroot creativity is often overemphasized, putting researchers at the risk of “cultural populism” (described by Jim McGuigan in the 90s) in version 2.0. The suggestion does not question the impact of new technologies on cultural practices - although it suggests there is a need to look for a shift of power in other areas. One of them is informal circulation of professionally created cultural works. Instead of legitimizing the “creativity compulsion”, media studies should closely follow the relation not only between producers and consumers, but also between the formal and informal processes of obtaining, curating and redistributing media works