Never mind I'll find someone like me : assortative mating preferences on Tinder

Previous literature has identified assortative mating as the most frequent deviation from random mating both in offline dating and on classic online dating websites. However, several recent studies have suggested that assortative mating is fading due to the advent of mobile dating apps. Therefore, in this study we examine whether preferences for assortative mating are still present on the most popular mobile dating app of the moment, Tinder. For this means, we analyze experimental and survey data on 7846 Tinder profile evaluations. We unambiguously find that Tinder users prefer a potential partner whom they perceive to be similar in the personality traits agreeableness and openness to experience. With respect to similarity in perceived age, we find either no assortment or positive assortment, depending on whether we condition on other participant characteristics. Finally, we do not find any evidence for preferences for assortative mating based on attractiveness. We examine heterogeneous preferences by the gender and age of the experiment participants