This article addresses the corporate visual identity of companies as a transversal public relations technique. First of all, we carry out a literature review of studies that provide definitions and taxonomies of brands and the identifiers of the organization at a formal level. This lets us reflect on the very concept of brand as well as corporate image, corporate identity and visual identity. Secondly, regarding the publics of an organization and more specifically the needs of said audiences with respect to the brand and identifiers, we highlight the lack of consensus regarding their classification. Only the field of public relations has shown a clear interest in identifying and creating a hierarchy of the publics that is functional and ope...
[ES] El presente proyecto se centra en el rediseño y desarrollo de la identidad visual corporativa p...
[EN] Realization of corporate visual identity for a chosen by the student and the manual use of the ...
This paper discusses the possible performances of professional Public Relations in Brand Management....
RESUMEN. El nuevo paradigma propuesto por el marketing corporativo identifica la gestión de la ident...
This research aimed to determine the level of corporate identity in the company employees Autonort N...
Analysis of visual identification units 60 newly established online companies whose main business is...
The main objective of this research is to review in the academic literature the terms Corporate Iden...
RESUMEN Esta tesis pretende investigar la relación existente entre la identidad visual corporativa ...
Purpose – This paper attempts to shed light on a further understanding of the notion of corporate id...
Como primer paso de esta investigación, se procedió a estudiar cada aspecto interno relacionado con ...
The current investment of organizations in social media and digital communication strategies should ...
Corporate identity and image are concepts that are intertwined and sometimes confused and distorted....
Projecto PTDC/GES/74103/2006To face increasingly dynamic environments and competition, organisations...
In this work, the function of the communication management is characterized in the development of th...
In spite of the current investment of organizations in social media and digital communication strate...
[ES] El presente proyecto se centra en el rediseño y desarrollo de la identidad visual corporativa p...
[EN] Realization of corporate visual identity for a chosen by the student and the manual use of the ...
This paper discusses the possible performances of professional Public Relations in Brand Management....
RESUMEN. El nuevo paradigma propuesto por el marketing corporativo identifica la gestión de la ident...
This research aimed to determine the level of corporate identity in the company employees Autonort N...
Analysis of visual identification units 60 newly established online companies whose main business is...
The main objective of this research is to review in the academic literature the terms Corporate Iden...
RESUMEN Esta tesis pretende investigar la relación existente entre la identidad visual corporativa ...
Purpose – This paper attempts to shed light on a further understanding of the notion of corporate id...
Como primer paso de esta investigación, se procedió a estudiar cada aspecto interno relacionado con ...
The current investment of organizations in social media and digital communication strategies should ...
Corporate identity and image are concepts that are intertwined and sometimes confused and distorted....
Projecto PTDC/GES/74103/2006To face increasingly dynamic environments and competition, organisations...
In this work, the function of the communication management is characterized in the development of th...
In spite of the current investment of organizations in social media and digital communication strate...
[ES] El presente proyecto se centra en el rediseño y desarrollo de la identidad visual corporativa p...
[EN] Realization of corporate visual identity for a chosen by the student and the manual use of the ...
This paper discusses the possible performances of professional Public Relations in Brand Management....