The paper observes the relation of fictional/figural discourses to language-games that are active in reality. The starting point for the discussion is the "theory of two contexts" by Arne Merilai, the basic idea of which is distinguishing between fictional and factual speech acts on the basis of their different contexts of truth value. It seems to be justified to expand it to the whole sphere of figurality. After that the paper views John Gibson’s Wittgensteinian theory of fiction as an archive of standards/etalons of languagegames and a laboratory of reshaping and creating these standards. The fictional/figural sphere can be described as the area of possibility that creates language-games of reality via poiesis. The article describes some ...