Hälsopromotion som mode. En kvalitativ studie om organisatoriska moden i sjukvården

This study examines how Swedish healthcare organizations work with health promotion regarding their coworkers in the most modern and fashionable ways – as well as the study aims to see where the ideas behind these interventions tend to come from. The study is designed to be qualitative, where interviews with executives and HR-strategists has been made to represent the main empirical data. Moreover a minor group of coworkers has also been interviewed to gain further knowledge of the topic. As a result, the empirical data represents a summarized view regarding health promotion and its underlying construction. The data has been analyzed by a theoretical framework which represents organisational fashion theories from the researchers Barbara Czarniawska and Kjell Arne Røvik. The result finds that common topics regarding health promotion includes focus on leadership, competence focused work and digital aid. These ideas tend to come from various sources, where one source represents the internal operators to the company. In addition, influences also tend to come from external operators such as labour unions, occupational health care services and the academic field