GENDER DIFFERENCES IN ADVERTISING - MISUSE OF WOMEN

Advertisements are absolutely everywhere. They do exist in a huge quantity everywhere around us and many people do not notice them at all. Mut, It is very imortant to research them because they are very indicative and they represent, in a way, system in which we live. They have and influence on the construction of our identities but also on the notion of social roles and on the difference between women and men. In this context, it is interesting to watch advertisements in terms of gender stereotypes as well as the use of women\u27s bodies in the advertising industry. The aim of the analysis of advertising content to determine the extent to which a woman\u27s body used in advertising but also the violation of a law on gender equality in advertising content