Mobile commerce (M-Commerce) interface design: a review of literature

Advances in wireless technology have led to rapid growth on various mobile services. This includes changes of shopping activities by the online shopper. Previously, shoppers use in-store shopping or through web shopping sites which is electronic commerce (e-commerce). Nowadays, with the increased use of smartphones and mobile application, the popularity of mobile commerce (m-commerce) is increased among consumer. Due to growth of m-commerce, it is crucial to ensure the m-commerce applications are highly usable and friendly. Therefore, it is important to properly design the interface of the apps. This paper discusses several interface design principles that m-commerce apps must follow in order to be a good apps. This paper provide the literature review for design guidelines based on several researches from databases such as IEEE, Science Direct, and Google Scholar. There are seven elements of m-commerce interface design such as context, content, community, customization, communication, connection and commerce elements has been found in this review