Challenges in cultivating excellent communication skills

Greatest jobs need excellent communicators, individuals who can directly express themselves confidently and clearly, either in verbally or in writing. It's one of the key elements of progress, so it pays to comprehend what's included and there's a whole other world to great correspondence than the self-evident. Almost everyone lays claim to having excellent communication skills, and every job requires them. Having good communication skills in the workplace is all about being able to convey information to people clearly and simply, in a way that means things are understood and get done. It‟s about transmitting and receiving messages clearly, and being able to read the audience. This study is conducting through qualitative research study by doing indepth interview with a prominent celebrity in TV3, Ahmad Fedtri Yahya, a Senior Producer in TV3. He shared a lot of his experience regarding his talent and skills as a communicator. He portrayed himself as a very good communicator, in order to be as a role-model for the society. His talent is not limited to the public speaking icon but also in composing song as lyricist, motivator, activist poetry, and book author. This case study provided some challenges of being celebrity in the communication perspective. In addition, this study further contributes by providing comprehensive overview regarding modes of persuasion (ethos, pathos and logos), which need to recognize in terms of using these three modes in his conversation with the audience