ANALISIS BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN DI RUMAH PRODUKSI ANTZCREATOR

Marketing is a driver to increase sales so that the company's goals can be achieved, in carrying out marketing activities, each company seeks to determine its marketing strategy and target market. The marketing strategy is a strategy of marketing mix. This study aims to analyze the product, price, promotion and place of sales volume at the production house. This study uses a qualitative method with a case study research approach at the Antzcreator production house. The sample in this study was the owner of the Antzcreator production house located in Malang. Data collection techniques using observation, interviews, and documentation The results of this study indicate that the sales volume of Antzcreator production houses has increased every year. Based on research results, the product offered at Antzcreator production house is a quality product and also always maintains customer trust. Prices here are not cheap or high, but what is meant is the right price. city of Malang. The place is not too far from the city center, easily accessible, and easily traversed by vehicles. The type of promotion conducted by Antzcrator is Personal selling. In addition, the media used in promoting also takes the form of a weding expo exhibition, and also conducts online promotions using applications Instagram. Based on a descriptive qualitative analysis the sales volume is very sustainable with the existence of a marketing mix strategy consisting of: Product, Price, Promotion, and Place