PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN 7 CHICKEN

7 Chicken Restaurant is a fast food restaurant located in Malang. This research aims to examine and analyze the effect of product quality and sales promotion on purchasing decisions on 7 Chicken restaurant consumers. This research aims to examine and analyze the effect of the most dominant variable. The technique for collecting data use questionnaire. The sample in this research were 100 respondents. Data analysis metode used is multiple linear regression analysis techniques, assumption test, t-test, and the F test. The results of this study indicate that product quality and sales promotion significantly influence purchasing decisions. Sales promotion has a dominant effect on purchasing decisions