Analisis perbandingan usability dan user experience terhadap e-trust pada situs ecommerce c2c menggunakan heart dan pulse framework

There are several factors that affect the success of online stores one of which is trust. Where trust will be able to build customer relations relation or relationship relations users of an online store. he belief of user experience becomes a factor that must be met which will be 2 related things. In this study the online store in the analysis is tokopedia and bukalapak. For confidence measures in the use of online stores are measured by the approach of the Heart and Pulse method with some modifications to suit the needs of empirical reporting to identify factors that contribute to the positive experience of online shopping sites in terms of confidence levels. Respondents numbered 100 who are users of both e-commerce. Sampling technique from this research is non probability sampling with purposive sampling method. The analysis technique used in this research is validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis test including (t parcial) test, (F simultan) test, and coefficient of determination (R^2). The result of analysis by using t test can be seen that profit variable equally positive effect to the trust in both e-commerce. Second, the efficiency, happiness, and speed variables do not positively affect the level of trust in both e-commerce. Testing with f test in both e-commerce has positive and superior effect is bukalapak. Adjust R Square results show that the results of measurements on both sites have a value of 49.3% (tokopedia) & 78.3% (bukalapak), indicating that usability and user experience measurements from the bukalapakl are superior to those of tokopedia