In this study we analyze the performance of variable-oriented momentum strategies, in order to detect alternatives which offer higher returns, compared to the simple price momentum strategies, for no significantly extra risk, in the very short run. Portfolios are constructed using twenty firm specific variables, of U.S. stocks traded in NYSE, NASDAQ and AMEX for a full six year period starting on March of 2002. We calculate a volatility- reward (VR) ratio for each observation, treated as a performance measure, and we apply Principal Component Analysis (PCA) on their series in order to detect the variables which contribute mostly in enhancing the performance of simple momentum strategies. Our findings suggest that short term investors could ...