Pengaruh Online Marketing Dan E-Service Quality Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Intervening Pada Online Shop Khayrscraf

AbstractThis study aims to determine that known the effect online marketing and e-service quality affect on e-loyalty with e-satisfaction as an intervening variable in Khayrscarf online shop. The population in this study amounted to 100 respondents. The sample was used the customers of Khayrscarf online shop. By using a sample size of 5 times the number of variables. The technique used in determining the sample is purposive sampling. The analysis used in this study is path analysis and using the sobel test calculator. The results of this study indicate that online marketing and e-service quality has a positive and significant effect on e-satisfaction, online marketing and e-quality service on e-loyalty, the results of this study indicate online marketing has no significant effect on e-loyalty and the e-service quality has positive and significant effect on e-loyalty, e-satisfaction has a positive and significant effect on e-loyalty. Online marketing and e-service quality indirectly affect on e-loyalty with e-satisfaction an intervening variable. Keyword : online marketing, e-service quality, e-loyalty, e-satisfactio