A Neural Influence Diffusion Model for Social Recommendation

Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering (CF) provides a way to learn user and item embeddings from the user-item interaction history. However, the performance is limited due to the sparseness of user behavior data. With the emergence of online social networks, social recommender systems have been proposed to utilize each user\u27s local neighbors\u27 preferences to alleviate the data sparsity for better user embedding modeling. We argue that, for each user of a social platform, her potential embedding is influenced by her trusted users, with these trusted users are influenced by the trusted users\u27 social connections. As social influence recursively propagates and diffuses in the social network, each user\u27s interests change in the recursive process. Nevertheless, the current social recommendation models simply developed static models by leveraging the local neighbors of each user without simulating the recursive diffusion in the global social network, leading to suboptimal recommendation performance. In this paper, we propose a deep influence propagation model to stimulate how users are influenced by the recursive social diffusion process for social recommendation. For each user, the diffusion process starts with an initial embedding that fuses the related features and a free user latent vector that captures the latent behavior preference. The key idea of our proposed model is that we design a layer-wise influence propagation structure to model how users\u27 latent embeddings evolve as the social diffusion process continues. We further show that our proposed model is general and could be applied when the user (item) attributes or the social network structure is not available. Finally, extensive experimental results on two real-world datasets clearly show the effectiveness of our proposed model, with more than 13% performance improvements over the best baselines for top-10 recommendation on the two datasets