PROPOSAL FOR AN ANALYSIS MODEL FOR IDENTIFYING SUSTAINABILITY PRACTICES THAT ARE ABLE TO INCREASE THE VALUE IN SUPPLY CHAINS

This research analyses sustainability practices involving the economic, environmental and social pillars, on two supply chains of perfumes and moisturizers. A literature review was carried out on topics supply chain, supply chain management, sustainable supply chain management and the indicators proposed by Global Reporting Initiatives. The research adopted a multiple case study methodology, with qualitative approach and exploratory nature, and interviews were used as data collection technique. The units of analysis were two supply chains of the personal hygiene sector, perfumes and cosmetics, and the focal company and upstream companies were analyzed. There was a difference in the implementation of practices between supply chains even considering the same focal company. There is disagreement between what the focal company and the suppliers understand as a requirement. As practical contribution, sustainability practices along productive chains are proposed, in order to help companies reach their economic, social and environmental goals