Organizational Loyalty and Employee Commitment: Case of Kosovo Telecom

Every change is difficult for every organizational type of company. Globally, the telecom industry and Kosovo Telecom is subject to a tremendous change such as deregulation, technological advancement, new legislative requirements as well as organizational structuring. As the industry has witnessed unprecedented changes during the past years, the changing process was even more difficult in Kosovo Telecom, as Publicly Owned Company (POE). These changes often damaged employees’ commitment and loyalty created within the company for many years, hence making the employees not to share the common understanding of changing processes and orientation of internal structures. This paper analyses the employee’s loyalty and commitment in Kosovo Telecom and seeks to understand the importance of employee’s loyalty and commitment in process of current and future organizational changes. In order to understand the changes of loyalty and commitment of Kosovo Telecom employees, over the years, this paper employs the similar demography, methodology and approach that is used by author in 2013 survey in main telecommunication companies in Kosovo. Derived results might allow Kosovo Telecom to understand whether recent organizational changes were in line with employee sentiment towards the organization, market, privatization and its activities on market and customer orientation. Moreover, conclusions and recommendations might be worthy for Kosovo Telecom in future moves. However, as the paper is seen only from employee’s perspective, further research is suggested from management and/or shareholder perspective too