Photography as a communication channel of mediawith the public

This scientific paper deals with the types of communicating of media with their audiences through photography. As an expressive form of communication, photography reaches to attract attention and influences to create opinion on the events reported by the media. It is not just a companion of text, but one of the main components of the message structure that conveys the media content to the citizens. In this context the focus will be specifically on the theoretical aspect, from the clarification of the notion of photography in the media and its history, as well as the analysis of concrete cases of impact of photographs from important events in different political and cultural realities. The influence and role of photography becomes more and more important, especially in the period when audiences require information through shorter texts. The photography in such cases brings vivid images of occurrences and phenomena, which often show reality without even saying a single word