Design-Aesthetics as a Promoter of Selling Products in Kosovo

This research is about the design, aesthetics as a sales promoter in Kosovo and the challenges faced every day during the production, sales or even the creation of products, goods and clothing. This research will give insight into design and aesthetics as a promoter of selling products in our country. When it comes to preferences, demand and decision to buy are affected by different factors. The customers surveyed were more willing to buy a product that is more functional rather than a product with better aesthetics. Estimates were the same regardless of age, gender, status (whether employed or not): customers have chosen based on the design. For a product in Kosovo, to have successful sales and to be differentiated, it must have the performance, comfort, safety and the ability to be repaired. As for the appearance, the interesting form, the perfect symmetry, the proportion of a product depending on the articles, the consumers of our country have shown less interest. These findings are important information for career professionals. The recommendations from this research are important for further success in the field of business, entrepreneurship, economy, fashion design, teaching etc