Healthy beverage consumption among aging Thai consumers

This study analyzes the trends of healthy beverage consumption of aging consumers in central Thailand. It examines the relationship between demography and beverage consumption behavior of aging consumers. A questionnaire survey is used to collect information on healthy beverage consumption behavior and consumers’ demography. An in-depth interview is employed to explore the general preferences related to healthy beverage consumption of aging consumers in central Thailand. The results show that aging consumers in central Thailand are health conscious. They pay more attention to food and beverage consumption, which has both functional and emotional benefits. As such, the demand for healthy beverage consumption increases with age. Fruit or vegetable juice is the best choice for them. However, their dietary requirements depend on individual, social, and environmental factors in addition to age. Particularly, their income sources and living conditions are important, because they have a direct effect on healthy beverage consumption