In New Zealand, various journalism ethics codes either specifically condemn news media plagiarism—the passing off by a reporter of another's work or part work as one's own—or demand standards of accuracy and honesty that would preclude its use. Obviously the codes also preclude fabulism—outright story invention. In regard to the two, ascribing blame for plagiarism is the more problematic. This is because the public nature of news and the press's imperative to background and disseminate invariably lead to shades of grey. There is no such ambiguity for fabulism. This article therefore concentrates on plagiarism, discussing fabulism only because the two sins are often confused, especially when some high—profile transgressors have been guilty o...