Sports Marketing on the Example of Chelsea Football Club

Marketing je najlakše opisati kao obavljanje svih marketinških aktivnosti koje upoznavaju proizvode i usluge s krajnjim potrošačima i/ili korisnicima. Zadovoljavanje njihovih potreba je ključ koji otvara vrata uspjehu – upravo se ono stavlja u središte pozornosti kada je riječ o bilo kojoj marketinškoj aktivnosti. U sportskom marketingu, kupci/potrošači/korisnici su navijači i ljubitelji sporta te su potrebne određene strategije i napori kako bi se zadovoljile njihove želje za sportskim proizvodima. Sponzorstvo u sportskom marketingu igra veliku ulogu jer je postalo jedan od glavnih izvora novca u nogometnim klubovima, a ulaganja u sport su se pokazala kao najprofitabilnija jer veliki proizvođači sportske opreme i svjetske tvrtke koje postanu korporativni sponzori kluba, uistinu mogu mirno spavati. Takva vrsta podržavanja nogometnog poslovanja i načina zarade će se još dugo prakticirati jer se najpopularnijem sportu na svijetu ne nazire kraj. Kada je riječ o digitalnom svijetu, on uvelike poboljšava poslovanje nogometnih klubova jer iz dana u dan potiče rast inovacija i novih mogućnosti. Partnerstva između klubova i kompanija donose novac objema stranama, a situacije u kojoj su obje strane pobjedničke, najpoželjnije su situacije u svijetu sportskog (u ovom slučaju, nogometnog) marketinga.Marketing is most easily described as performing of all marketing activities that introduce products and services to end consumers/costumers. Meeting their needs is the key that opens the door to success – that is exactly what is put into focus when it comes to any marketing activity. In sports marketing, customers/consumers/users are fans and sports lovers. Certain strategies and efforts are needed to satisfy their desires for sports products. Sponsorship in sports marketing plays a big role as it has become one of the main sources of money in football clubs. Investment in sports has proven to be the most profitable so the big sports equipment manufacturers and global companies that become corporate sponsors of the club can truly sleep peacefully. This kind of support for the football business and the ways of making money will continue to be practiced for a long time because the most popular sport in the world still has no end in near future. When it comes to the digital world, it greatly enhances the business of football clubs as it encourages day-to-day growth in innovation and new opporunities. Partnerships between clubs and companies bring money to both parties, and situations where both sides are victorious are the most desirable situations in the world of sports (in this case, football) marketing