The Role and Importance of Management in Organizing different Cultural Events with an Emphasis on Music and Performing Arts

Tema ovoga završnog rada je uloga i važnost menadžmenta u organizaciji različitih kulturnih događaja s naglaskom na glazbene i izvedbene umjetnosti. Menadžment u kulturnim institucijama relativno je noviji pojam, u smislu da i kulturne institucije i različite organizacije sve više uviđaju važnost menadžmenta i njegove koristi u poslovanju i privlačenju publike i potrošaća. Menadžment u kulturi, kao i u svim ostalim sektorima, bavi se planiranjem, organiziranjem, upravljanjem i kontolom te često uz sebe veže i marketing i područje oglašavanja. Cilj ovoga rada biti će približiti pojam menadžmenta, njegove funkcije, kakav je odnos menadžmenta i kulture i kolika je važnost i dobrog marketinga i oglašavanja. Na kraju rada su prikazana dva primjera kojima će se pokušati približiti važnost menadžmeta u kulturnim događajima kroz primjere dvije uspješne manifestacije Dubrovačke ljetne igre i INmusic festivala. Kroz rad koristit će se najviše metoda analize, već postojećih stručnih literatura i članaka iz kojih će se potvrditi definicije i pojmovi vezani za menadžment, kulturu, pojam događaja i projekta te marketinga. Te će se koristiti i metode istraživanja pri prikupljanju podataka i informacija o navedena dva primjera na kraju rada.The theme of this final paper is the role and importance of management in the organization of various cultural events, focusing on music and performing arts. Management in cultural institutions is a relatively recent term, in the sense that the cultural institutions and various organizations increasingly recognize the importance of management and its benefits to business and attracting audiences and consumers. Management in culture, as in all other sectors, is engaged in the planning, organization, managing and the control of this often is connected with the marketing and advertising field. The aim of this work will be to explain the concept of management, its functions, the relationship between management and culture and the importance of good marketing and advertising. In the end of this paper the importance of managment will be brought through successful cultural events such as Dubrovačke ljetne igre and INmusic festival. Through this work will be used most methods of analysis of existing professional literature and articles of which will be confirmed by the definitions and concepts related to the management, the culture, the concept of events and projects, and marketing. Furthermore the methods of research will be used for data and information gathering from two examples used at the end of the paper