A comparative case study of the crisis of selected companies

Ovim radom istražena su područja krize i kriznog komuniciranja, a glavni cilj je bio ukazati na važnost kriznog komuniciranja za vrijeme krize u odabranim i analiziranim poduzećima. Istraživački dio rada proveden je metodama analize sadržaja komunikacije i studije slučaja putem medijskih objava i internetskih stranica analiziranih poduzeća, a to su: Karlovačka pivovara, Vindija d.d. i Pliva d.d. Također, u istraživačkom djelu rada testirana je hipoteza koja glasi kako su odabrana poduzeća komunicirala u skladu s postavljenim pravilima kriznog komuniciranja za vrijeme krize te je ona potvrđena jer su dva od tri analizirana poduzeća komunicirala primjereno nastaloj kriznoj situaciji. Nadalje, analizirano je i je li nastala krizna situacija i njezino komuniciranje imalo utjecaja na buduće poslovanje odabranih poduzeća nakon krize te se došlo do zaključka kako nije imalo nikakvog utjecaja na daljnje poslovanje analiziranih poduzeća.This paper examines the subject of crisis and crisis communication. The aim of the paper is to point out the significance of crisis communication in the time of crisis within the analyzed companies. The research part of the paper was realized using methods of analysis of communication content and of a case study of the media publications and websites of analyzed companies. The studied companies include Karlovačka pivovara, Vindija d.d. and Pliva d.d. Based on the gathered data, the research part tested the hypothesis that the selected organizations communicated according to the set rules of crisis communication in the time of crisis. This hypothesis was confirmed because two of the three analyzed organizations were found to have communicated acceptably during the crisis. Furthermore, it was analyzed whether the crisis situation and the crisis communication had any effect on the business of the organizations. The research concluded that the crisis and the crisis communication did not affect the business of the organizations