Utilitarism and Propaganda in Global Village

Ovaj rad je rezultat proučavanja etičke doktrine utilitarizma, propagande kroz povijest i fenomena globalnoga sela. Prikazuje se definicija i obilježja utilitarizma kao pravca u etici, njegovi predstavnici od kojih su najznačajniji Jeremy Bentham i John Stuart Mill. Zatim, objašnjava se značenje pojma propaganda i kakav tip propagande je bio zastupljen u određenom vremenskom razdoblju. Također, objašnjena je sintagma globalno selo čiji je autor Marshall McLuhan. Zaključno, prikazani su i opisani odnosi koji se odvijaju u globalnom selu.This paper is the result of studying the ethical doctrine of utilitarianism, propaganda through history, and the phenomena of the global village. The definition and features of utilitarianism as a trend in ethics are presented, with representatives of the most prominent being Jeremy Bentham and John Stuart Mill. Then, the meaning of the term propaganda is explained and what type of propaganda has been represented for a certain period of time. Also, the syntagma global village, authored by Marshall McLuhan, is explained. In conclusion, the relations that take place in the global village are presented and described