The development of political brand

Da bi politička stranka ili osoba postala politički brand, nije dovoljno imati dobar politički marketing. Brand je povjerenje, doživljaj i osjećaj koje se gradi godinama, a svako razočarenje birača poraz je za brand. Kako brandirati političku stranku ili osobu, što činiti, a što ne činiti u procesu brandiranja bit će objašnjeno u ovome radu. Prije samog brandiranja pažnja je posvećena političkom marketingu bez kojeg je cijeli proces brandiranja nezamisliv. Nadalje, promatra se i odnos mladih prema politici, a sve u svrhu razumijevanja problematike kako bi se prisutna apatija prema istoj otklonila. Politički marketing i politički brand mogu imati važnu ulogu u političkom životu mladih, a cilj ovoga rada je pronaći i istražiti pozitivne veze u spomenutom odnosu te predložiti načine djelovanja koje, na kraju krajeva, doprinose zdravoj demokraciji i većoj političkoj participaciji u budućnosti.It is not enough just to have a good political marketing to make a political party or person a political brand. A brand is a trust, an experience and a feeling that is being built for years, and every disappointment of the voters is harmful for the brand. In this paper, it will be explained how to brand a political party or person, what to do and what not to do in the branding process. Before the branding itself, attention is dedicated to political marketing without which the entire branding process would be unthinkable. Furthermore, the attitudes of young people towards politics are also being considered, all for the purpose of understanding the issues in order to eliminate the apathy towards the same. Political marketing and political brand can play an important role in the political life of young people, and the aim of this paper is to find and explore positive relationships and suggest ways of action, and after all, to contribute to a healthy democracy and greater level of political participation in the future